Social Media Bootcamp

This session will be held at the Portland State University campus (about 1/2 mile from the hotel) and participants are required to supply their own laptop.

This is a preliminary schedule for the Social Media Bootcamp and is subject to change.

Social Media Bootcamp Schedule
Wednesday, February 17, 2010
9:00 a.m. - 2:30 p.m.

Introduction to Social Media, Kent Lewis – Anvil Media

Detail:
While social media marketing is not a panacea for fundraising, but it can be very cost-effective in terms of generating awareness and engagement with constituents. Kent Lewis, President of Anvil Media, Inc. will outline fundamental strategies you can use to engage alumni, professors, students and potential students via social media. The presentation will outline an overall social media marketing strategies, including best practices, tools and techniques. Lewis will also provide real world case studies with demonstrated ROI, as well as resources you can apply immediately. This session will provide a foundation for the remainder of the conference.

Take Away:
Introduction to Social Media

Twitter, Barb Chamberlain, Washington State University, Spokane

Detail:
Twitter is the latest “shiny new toy” in the social media toolkit, but is it worth your time to tweet? It can be, if you know why you’re there and build a consistent and interactive presence.

An introduction to Twitter, framed in the context of a higher ed case study with the @WSUSpokane account, will give communicators the basic how-to, some ideas and tools about measurement, a look at how Twitter can draw traffic to your Web content, and a sense of the Twitter culture. Many of the lessons apply to other social networks as well. Session content will be adjusted to experience level of participants.

Take Away:
Suggested tools for managing Twitter and tracking results without chewing up your calendar.
Selected Twitter accounts to follow for higher ed communications/social media content.
Selected blogs with good content on social media in general and Twitter specifically.

Facebook/LinkedIn, Lance Kissler, Director of Marketing, Pacific University

Detail:
Learn from an avid social media user and Millennial how to create and utilize Facebook pages and LinkedIn groups to strengthen connections with prospective and current students, faculty, staff, alumni and friends.

Take Away:
Learn how to create and customize a Facebook page, create and manage Facebook ad campaigns, automatically integrate your Facebook and Twitter updates, setup LinkedIn groups for alumni, faculty and staff, and utilize RSS feeds for dynamic LinkedIn updates.

Blogging, Celene Carillo, Web Writer, Oregon State University

Detail
My session will cover the basics of blogging for a higher ed institution or other organization. I’ll go over writing style, frequency, tips on knowing your audience and how to build your own audience and tools for blogging better. I’ll also cover a little bit of what not to do with your audience, like blocking comments and discouraging conversation. I may include a breakout session in which small groups talk for a while on catering to an audience and playing up their institution’s strengths.

Take Away
Understand how to build an audience profile
Understand how to make your blog have an online niche to fit into.

Q & A Time with the Four Instructors

Opportunity for attendees to ask questions about the information they gained during the four sessions. Hear about the Social Media sessions at the CASE Conference.